Euka: Unleash True Potential with TikTok Outreach Bot

Euka’s AI-driven platform takes the manual work out of affiliate marketing, helping you focus on sales growth

Date

Oct 2024

Role

UX/UI Designer

Company

Euka

Problem

Brands using TikTok Shop were struggling with:

  • Creator discovery: Finding the right influencers that match their niche and audience.

  • Scalability: Managing dozens (or hundreds) of creator relationships with limited internal resources.

  • Transparency: Tracking content performance and linking it to real sales.

  • Collaboration friction: No centralized place to communicate, approve content, and manage deliverables.

The existing tools were fragmented — spreadsheets, DMs, and third-party CRMs — leading to missed opportunities and inefficiencies.

Solution

I designed an end-to-end solution that transforms how brands manage creator relationships:

  • AI-Powered Matchmaking: Designed UX flows that let brands define campaign goals and instantly get matched with creators based on audience overlap, performance, and content style.

  • Creator CRM: Built a sleek dashboard for brands to manage relationships, track conversations, and view content calendars — all in one place.

  • Campaign Performance Hub: Designed a real-time reporting module to tie content performance (views, engagement) directly to sales data via TikTok Shop integration.

  • Smooth Collaboration: Added smart approvals, content versioning, and deadline reminders to reduce back-and-forth and ensure campaign success.

Market
Analysis

Social commerce is booming: TikTok Shop is redefining online shopping behavior, with creators playing a central role in conversion.

  • Manual processes don’t scale: As brands increase creator partnerships, the need for a centralized, automated platform becomes urgent.

  • AI-driven insights = competitive edge: Brands need more than just creators — they need performance-driven recommendations and workflows.

Result

Reduced creator search time by 70% through AI matching interface

  • Increased campaign delivery speed by 50% using Euka's structured collaboration tools

  • Boosted engagement by 33% on average for campaigns launched via Euka compared to manual workflows

  • Strong retention among early adopters due to intuitive UX and time-saving features