Topple Ad Network
Topple Ad Network
Topple Ad Network
Topple helps brands reach millions of Americans every day on the sites they know and trust... many of which are independent publishers that challenge the mainstream narrative.
These are the sites that independent thinkers go to for their news and entertainment and they're in-market for everything from automobiles to financial services... but you can't reach them on the sites they trust if you're only using platforms like Google or Meta to advertise.
We saved brands an average of 84-94% on costs per click for display and video ads compared to other major ad platforms in Q1 2023.
Headquarters
Headquarters
Telluride, Colorado
Telluride, Colorado
Telluride, Colorado
Founded
Founded
2021
2021
2021
Industry
Industry
Technology, Information and Internet
Technology, Information and Internet
Technology, Information and Internet
Revenue
Revenue
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Company size
Company size
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Challenge
Challenge
Challenge
The web app had a cluttered interface, making it difficult for users to navigate and create campaigns. Users were facing issues with the onboarding process, which was affecting new user adoption rates. The website lacked personalization and customization options, making it less engaging and user-friendly.
The web app had a cluttered interface, making it difficult for users to navigate and create campaigns. Users were facing issues with the onboarding process, which was affecting new user adoption rates. The website lacked personalization and customization options, making it less engaging and user-friendly.
The web app had a cluttered interface, making it difficult for users to navigate and create campaigns. Users were facing issues with the onboarding process, which was affecting new user adoption rates. The website lacked personalization and customization options, making it less engaging and user-friendly.
Results
Results
Results
The redesigned web app features a clean, clutter-free interface, making it easier for users to navigate and create campaigns
The improved onboarding process resulted in a 35% increase in new user adoption rates.
The addition of personalization and customization options enhanced user engagement, leading to a 25% increase in user retention rates.
The redesigned web app features a clean, clutter-free interface, making it easier for users to navigate and create campaigns
The improved onboarding process resulted in a 35% increase in new user adoption rates.
The addition of personalization and customization options enhanced user engagement, leading to a 25% increase in user retention rates.
The redesigned web app features a clean, clutter-free interface, making it easier for users to navigate and create campaigns
The improved onboarding process resulted in a 35% increase in new user adoption rates.
The addition of personalization and customization options enhanced user engagement, leading to a 25% increase in user retention rates.
35%
35%
35%
Improved onboarding process
Improved onboarding process
Improved onboarding process
25%
25%
25%
Increase in user retention
Increase in user retention
Increase in user retention
84%
84%
84%
Increase in time spent on website
Increase in time spent on website
Increase in time spent on website
Process
Process
Process
Research & Analysis: We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
Information Architecture: Based on the research findings, we restructured the app's navigation and content, prioritizing features and information according to user needs.
Wireframing & Prototyping: We designed low-fidelity wireframes to visualize the new layout and navigation, iteratively refining them based on user feedback. Afterward, we built a high-fidelity, interactive prototype to test the design.
Usability Testing: We conducted usability tests with a diverse group of users to validate the design and identify areas for improvement. Based on the feedback, we made necessary adjustments to the design.
Visual Design & Style Guide: We developed a cohesive visual language, including color schemes, typography, and iconography, ensuring consistency throughout the app. We also created a style guide to maintain design consistency in future updates.
Research & Analysis: We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
Information Architecture: Based on the research findings, we restructured the app's navigation and content, prioritizing features and information according to user needs.
Wireframing & Prototyping: We designed low-fidelity wireframes to visualize the new layout and navigation, iteratively refining them based on user feedback. Afterward, we built a high-fidelity, interactive prototype to test the design.
Usability Testing: We conducted usability tests with a diverse group of users to validate the design and identify areas for improvement. Based on the feedback, we made necessary adjustments to the design.
Visual Design & Style Guide: We developed a cohesive visual language, including color schemes, typography, and iconography, ensuring consistency throughout the app. We also created a style guide to maintain design consistency in future updates.
Research & Analysis: We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
Information Architecture: Based on the research findings, we restructured the app's navigation and content, prioritizing features and information according to user needs.
Wireframing & Prototyping: We designed low-fidelity wireframes to visualize the new layout and navigation, iteratively refining them based on user feedback. Afterward, we built a high-fidelity, interactive prototype to test the design.
Usability Testing: We conducted usability tests with a diverse group of users to validate the design and identify areas for improvement. Based on the feedback, we made necessary adjustments to the design.
Visual Design & Style Guide: We developed a cohesive visual language, including color schemes, typography, and iconography, ensuring consistency throughout the app. We also created a style guide to maintain design consistency in future updates.
I wanted to express my appreciation for the outstanding work The revamped visuals and language perfectly capture the essence of our clientele's values. The intuitive interface and engaging design have not only elevated user satisfaction but also contributed to increased engagement.
I wanted to express my appreciation for the outstanding work The revamped visuals and language perfectly capture the essence of our clientele's values. The intuitive interface and engaging design have not only elevated user satisfaction but also contributed to increased engagement.
I wanted to express my appreciation for the outstanding work The revamped visuals and language perfectly capture the essence of our clientele's values. The intuitive interface and engaging design have not only elevated user satisfaction but also contributed to increased engagement.
Brain Aitken
Brain Aitken
Brain Aitken
CEO, Co-founder | Topple
CEO, Co-founder | Topple
CEO, Co-founder | Topple
Conclusion
Conclusion
Conclusion
Through user research, prototyping, and testing, we were able to design a user-friendly and intuitive web application that meets the needs of small businesses and individuals looking to run digital advertising campaigns.
The successful launch and adoption of the Topple web application demonstrates the impact that a well-designed user experience can have on the success of a product or service.
Through user research, prototyping, and testing, we were able to design a user-friendly and intuitive web application that meets the needs of small businesses and individuals looking to run digital advertising campaigns.
The successful launch and adoption of the Topple web application demonstrates the impact that a well-designed user experience can have on the success of a product or service.
Through user research, prototyping, and testing, we were able to design a user-friendly and intuitive web application that meets the needs of small businesses and individuals looking to run digital advertising campaigns.
The successful launch and adoption of the Topple web application demonstrates the impact that a well-designed user experience can have on the success of a product or service.